Corporate structures are becoming increasingly difficult to understand. A modern technology company may consist of a parent company, numerous subsidiaries, acquired businesses, technology platforms, brands, management functions, geographical entities and strategic business units. When acquisitions and reorganizations are added, a conventional two-dimensional organizational chart quickly reaches its limits.

Verve Group SE provides a compelling example.

Formerly known as MGI – Media and Games Invest SE, Verve has developed into an international advertising technology company operating a software platform that connects advertisers and publishers across mobile applications, mobile web, connected TV and digital out-of-home. The company states that it grows through internal development as well as targeted acquisitions.

The transformation has been substantial. In 2025, Verve acquired Captify to strengthen its demand-side business and search intelligence capabilities. It also acquired Acardo and Viewento to expand its retail media offering. At the same time, Verve completed the unification of its technology platforms.

For an investor, analyst, manager or strategic decision-maker, the challenge is therefore not simply to identify Verve’s individual companies. The real challenge is to understand the relationships between them.

This is where Data2Space can add a fundamentally different perspective.

From an Organizational Chart to a Corporate Space

A traditional corporate chart usually represents companies as boxes connected by lines. It is useful, but it forces a complex network into two dimensions.

Data2Space can transform this structure into a three-dimensional business environment.

Companies, subsidiaries, ownership relationships, business units, management functions, financial instruments and strategic relationships can be positioned spatially. Instead of looking at a structure from only one direction, the user can move around it, examine it from different perspectives and focus on individual relationships.

Disclaimer: The visualization must be interpreted solely in conjunction with the underlying legend. The legend, which defines the meaning of the symbols, colors, line types, relationship categories and other visual elements, has been intentionally omitted here for illustrative purposes. Without the legend, the visualization may be incomplete or misinterpreted.

The result is not simply a more attractive organizational chart. It is a different way of thinking about the company.

For Verve, such a representation could make visible the connections between the corporate parent, operating businesses, acquisitions, technology platforms and geographic markets. The user could move from the group level into individual entities and then back out again to understand how an individual business contributes to the overall structure.

The Past: Reconstructing How Verve Became Verve

Corporate structures are not static objects. They are the result of decisions made over time.

A spatial representation can therefore begin with the historical structure of Verve Group.

The transformation from MGI – Media and Games Invest into today’s Verve Group can be represented as a sequence of structural changes. Acquisitions can be placed into the corporate environment at the point at which they became relevant. Businesses that were integrated can be connected to the platforms and organizational structures into which they were incorporated.

This creates something more powerful than a historical list of acquisitions. It creates a spatial corporate history. An analyst could, for example, select an acquired company and follow its relationship into the Verve organization. The question changes from “What did Verve acquire?” to “Where did this acquisition enter the corporate system, what capabilities did it add, and where does that capability exist today?”

This distinction is important because acquisitions are rarely isolated events. They change the structure of the entire organization.

The Present: Seeing the Corporate System as a Network

Verve’s 2025 platform unification illustrates another dimension of corporate complexity. The company describes the completion of its platform unification as a major operational milestone intended to improve scalability, efficiency and performance across its technology stack.

A conventional organizational chart does not easily communicate what such a transformation means. A spatial model can.

Technology platforms, business units, acquired capabilities, customers, markets and revenue-generating activities can be represented as interconnected elements. The user can examine the same corporate system from different perspectives: ownership, operations, technology, geography, management or financial relevance.

This makes Data2Space particularly useful for separating two questions that are often confused:

What does Verve own?

and

How does Verve create value from what it owns?

The first question is primarily structural. The second is strategic.

Spatial computing can help connect both.

The Future: From Describing Structure to Designing Structure

The greatest potential of Data2Space is not necessarily the visualization of the current organization. It is the ability to use the spatial model for thinking about possible futures.

Verve is continuing to evolve its business around advertising technology, demand-side capabilities, retail media, AI-driven solutions and international growth. Its 2026 Annual General Meeting also approved a transfer of the registered office from Sweden to Ireland and a corresponding change of company name to Verve Group Media SE once the transfer becomes effective.

Such developments demonstrate that corporate structure itself can be a strategic variable.

With Data2Space, management could model alternative structures before implementing them.

• What happens if two businesses are integrated?
• What if a newly acquired company remains operationally independent?
• Which entities should be connected more closely?
• Where are potential redundancies?
• Which business units could become strategic platforms?
• How does a proposed acquisition change the overall corporate network?
• Where could future cash flows originate?
• Which relationships become strategically important under different scenarios?

Instead of discussing these questions exclusively with PowerPoint slides, spreadsheets and conventional organizational charts, decision-makers could enter a three-dimensional representation of the proposed organization and examine it from multiple perspectives.

Corporate Strategy Becomes Spatial

This is particularly relevant for M&A. An acquisition is often described through a handful of numbers: purchase price, revenue, EBITDA, growth rate and expected synergies. But the strategic value of an acquisition is frequently hidden in the relationships it creates. Captify, for example, was acquired to strengthen Verve’s demand-side business and add a substantial search-intelligence data asset. Acardo expanded Verve’s retail media capabilities and provided access to consumer activation and point-of-sale capabilities. In a spatial model, these acquisitions could be represented not merely as additional boxes beneath Verve Group, but as new nodes in a larger strategic network.

The important question becomes:

Which new relationships does the acquisition create?

That is precisely the type of question that three-dimensional visualization can make easier to explore.

From Financial Data to Spatial Intelligence

Data2Space can also connect corporate structure with financial information. Ownership relationships could be combined with revenue, EBITDA, cash flows, debt, financial instruments or other relevant indicators. Instead of seeing these figures in separate tables, the user could associate them with the entities and relationships to which they belong.

A company could therefore be examined simultaneously as:

• a legal structure,
• an ownership network,
• an operating organization,
• a technology ecosystem,
• a financial system,
• and a strategic portfolio.

This multidimensional perspective is particularly valuable for investors and analysts.

The objective is not to replace financial analysis with visualization. Rather, visualization can provide an additional cognitive layer through which financial analysis becomes easier to understand.

A Corporate Digital Twin for Strategic Thinking

The long-term vision can be understood as a kind of corporate digital twin.

The model describes the corporate structure as it existed in the past, represents the current organization and allows alternative future structures to be explored.

The three dimensions therefore correspond to three strategic questions:

Past — How did we get here?

Present — What does the organization look like now?

Future — What could it become?

This turns Data2Space from a visualization tool into a potential environment for strategic exploration.

For a company such as Verve Group, whose development has involved acquisitions, technological integration and expansion into new advertising channels, this perspective can be particularly valuable.

Making Complexity Intuitive

The fundamental advantage of spatial computing is not that three dimensions contain more data than two dimensions. The advantage is that humans can perceive relationships spatially.

Objects can be beside, above, below, in front of or behind one another. Distance can represent conceptual proximity. Clusters can represent business segments. Connections can represent ownership or strategic relationships. Movement through the environment can become a method of exploration.

This can make complex corporate systems easier to discuss collaboratively. An analyst and a manager can stand in the same virtual environment, select the same company and investigate its relationships from different perspectives. A proposed acquisition can be added to the model and its consequences discussed before the transaction becomes part of the real corporate structure.

The Strategic Opportunity for Verve Group

Verve Group’s transformation demonstrates why corporate structures increasingly need to be understood as dynamic systems rather than static charts.

The company’s history contains acquisitions and integration projects. Its present structure reflects a unified technology platform and an increasingly diversified advertising technology business. Its future structure will continue to be influenced by acquisitions, integration, internationalization, technology and strategic decisions.

Data2Space can provide a visual environment in which these different layers are brought together.

The objective is ultimately not to create a more sophisticated organizational chart.

It is to create a space in which corporate complexity can be explored, explained and, eventually, designed.

For Verve Group, this could mean moving from a retrospective view of corporate structure toward a dynamic model of corporate strategy — one in which the past can be reconstructed, the present can be understood and alternative futures can be experienced before they become reality.